Great Wall of China at sunset
Li River aerial view
Zhangjiajie Tianmen Mountain
Giant Panda in Chengdu
UN SDG Action Campaign Registered Initiative

China Tourism Destination
Global Promotion Action

Presented by China Record Press. A United Nations Sustainable Development Goals Action Campaign initiative showcasing China's most extraordinary destinations, cultures, and living traditions to a global audience.

Explore Destinations About the Campaign
Featured Destinations

Discover China's Most Remarkable Places

From ancient capitals to karst landscapes, from panda sanctuaries to futuristic metropolises — each destination tells a unique story of civilization and nature.

Beijing Great Wall
North China
Beijing
The Great Wall, Forbidden City, and 3,000 years of imperial heritage
 Guilin Li River
South China
Guilin
Karst peaks rising from emerald waters — China's most iconic landscape
 Xi'an Terracotta Warriors
Northwest China
Xi'an
Terracotta Army, ancient Silk Road gateway, 13 dynasties of history
 Chengdu Giant Panda
Southwest China
Chengdu
Giant panda homeland, Sichuan cuisine capital, and tea culture
 Shanghai skyline
East China
Shanghai
Where East meets West — a global financial hub with colonial heritage
 Zhangjiajie misty peaks
Central China
Zhangjiajie
Avatar mountains — towering sandstone pillars in misty clouds
Watch & Discover

China Through the Lens

Cinematic journeys across ancient landscapes, vibrant cities, and living traditions — experience China's tourism destinations through our curated video stories.

The Great Wall: Eternal Guardian
Li River: Karst Dreams
Zhangjiajie: Avatar Mountains
A UN SDG Action Campaign Initiative

This campaign is officially registered with the United Nations Sustainable Development Goals Action Campaign, contributing to global goals of sustainable tourism, cultural preservation, and community development.

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Why China

Four Dimensions of Discovery

🏛️
5,000 Years of Civilization
From oracle bones to the Silk Road, from imperial palaces to living folk traditions — continuous cultural heritage spanning five millennia.
🌿
Unmatched Natural Diversity
Karst peaks, alpine meadows, subtropical rainforests, Gobi desert — more UNESCO Global Geoparks than any other country on Earth.
🍜
World's Greatest Cuisine
Eight great culinary traditions, thousands of regional specialties. Chinese gastronomy is recognized by UNESCO as Intangible Cultural Heritage.
Sustainable Tourism Future
Community-based ecotourism, cultural heritage preservation, and green development aligned with UN SDGs for inclusive growth.
Panoramic landscape
"To travel is to discover that everyone is wrong about other countries."
— Aldous Huxley
Curated Experiences

Beyond the Guidebook

Immersive journeys designed to connect travelers with the soul of each place — its people, traditions, flavors, and stories.

Cultural heritage
Cultural Heritage
UNESCO World Heritage Sites, ancient crafts, and living traditions
 Natural wonders
Natural Wonders
National parks, geoparks, and UNESCO Biosphere Reserves
 Culinary journeys
Culinary Journeys
Regional cuisines, tea ceremonies, and street food adventures
 Living traditions
Living Traditions
Festivals, folk arts, and intangible cultural heritage

Join the Global Promotion Action

Whether you're a traveler, researcher, cultural institution, or tourism professional — there's a place for you in this UN-registered campaign.

Learn More About the Campaign