A registered initiative of the United Nations Sustainable Development Goals Action Campaign, dedicated to promoting sustainable tourism and cultural exchange worldwide.
The China Tourism Destination Global Promotion Action is a registered initiative under the UN SDG Action Campaign. Launched by China Record Press, this campaign harnesses the power of tourism to advance the 2030 Agenda for Sustainable Development.
Through carefully curated destinations and immersive cultural experiences, we demonstrate how responsible tourism can drive economic growth, preserve cultural heritage, protect natural environments, and foster cross-cultural understanding — all while contributing to multiple Sustainable Development Goals.
Our approach brings together government agencies, local communities, tourism operators, and international partners to create a model for tourism that benefits people, places, and the planet.
Our initiative directly contributes to eight SDGs, demonstrating the transformative power of sustainable tourism.
There are many ways to join our movement for sustainable tourism in China and beyond.
Explore China's remarkable destinations and immerse yourself in authentic cultural experiences.