The Campaign

China Tourism Destination
Global Promotion Action

A United Nations SDG Action Campaign registered initiative, presented by China Record Press. We showcase China's most extraordinary tourism destinations while advancing sustainable development, cultural preservation, and community empowerment.

To connect the world with China's most remarkable tourism destinations through storytelling, cultural exchange, and sustainable development — contributing to the UN 2030 Agenda.

The China Tourism Destination Global Promotion Action (中国旅游目的地全球推介行动) was established by China Record Press as a registered initiative under the United Nations SDG Action Campaign. This campaign bridges the gap between China's extraordinary cultural and natural heritage and the global audience seeking authentic, responsible travel experiences.

Through our flagship publication International Tourist Destination magazine, field research, digital storytelling, and international partnerships, we spotlight destinations that exemplify the intersection of heritage preservation, community development, and environmental stewardship.

Each destination featured in this campaign is selected for its contribution to one or more UN Sustainable Development Goals — whether through protecting cultural heritage (SDG 11), promoting responsible tourism (SDG 12), combating climate change (SDG 13), or fostering partnerships for sustainability (SDG 17).

How We Work

📖
Digital Storytelling & Media
Through our magazine International Tourist Destination and digital platforms, we produce in-depth, multilingual narratives about China's tourism destinations — reaching global audiences through editorial journalism, photography, and video content.
🤝
Cultural Exchange
We organize international cultural exchange events, press tours, and ambassador programs that connect global media, tourism professionals, and travelers with China's destination communities, creating authentic cross-cultural understanding.
🏘️
Community Voices
Local communities are at the heart of every destination. We amplify the voices of residents, craftspeople, and cultural practitioners — ensuring tourism development benefits the people who sustain these living traditions and landscapes.
🌱
Sustainable Tourism Development
Aligned with the UN SDGs, we promote tourism models that protect biodiversity, preserve intangible cultural heritage, support rural revitalization, and create economic opportunities without compromising ecological integrity.

Our Contribution to the 2030 Agenda

As a registered SDG Action Campaign initiative, our work directly contributes to the following Sustainable Development Goals:

8
Decent Work & Economic Growth
9
Industry, Innovation & Infrastructure
10
Reduced Inequalities
11
Sustainable Cities & Communities
12
Responsible Consumption & Production
13
Climate Action
14
Life Below Water
15
Life on Land
16
Peace, Justice & Strong Institutions
17
Partnerships for the Goals
China Record Press
中国记录通讯社

China Record Press (中国记录通讯社)

China Record Press is an international media organization headquartered in Hong Kong. It publishes China Record (《中国记录》, ISSN 2310-9181) and International Tourist Destination (《国际旅游目的地》) — authoritative magazines covering cultural heritage, tourism development, and international communication.

As the organizer of the China Tourism Destination Global Promotion Action, China Record Press leverages its multilingual editorial platform and international media network to connect China's tourism destinations with global audiences, while advancing the UN Sustainable Development Goals through registered SDG Action Campaign initiatives.

PublicationChina Record (ISSN 2310-9181)
MagazineInternational Tourist Destination
HQHong Kong SAR, China
UN RegistrationSDG Action Campaign