The China Tourism Destination Global Promotion Action is a UN-registered campaign organized by China Record Press, dedicated to showcasing China's tourism heritage to the world through independent editorial storytelling.
The China Tourism Destination Global Promotion Action (中国旅游目的地全球推介行动) is a registered initiative under the United Nations SDG Action Campaign — the official mobilization platform for the Sustainable Development Goals established by the UN Secretary-General. The campaign is organized and presented by China Record Press (中国记录通讯社), an international media organization based in Hong Kong.
Through its flagship publications — China Record magazine (ISSN 2310-9181) and International Tourist Destination (《国际旅游目的地》) — the campaign produces multilingual editorial content, photography, and video stories that showcase China's most remarkable tourism destinations, cultural heritage sites, and sustainable development practices to a global audience.
Rather than functioning as a conventional tourism marketing platform, this campaign operates as an independent editorial initiative grounded in the principles of quality journalism and cross-cultural understanding. Each destination is featured through rigorous editorial research, on-the-ground reporting, and authentic storytelling that captures both the beauty of the place and the lives of its people.
The "Beautiful China, Cultural Exploration" (美丽中国文化探源) theme reflects our commitment to exploring not just landscapes, but the cultural roots, living traditions, and community stories that make each destination meaningful. We believe that genuine understanding comes through depth — through the story of a tea farmer in Hangzhou, a noodle maker in Xi'an, or a panda keeper in Chengdu.
This campaign's registration with the UN SDG Action Campaign reflects our commitment to contributing to the 2030 Agenda for Sustainable Development. Our work aligns with multiple SDGs, including responsible consumption and production (SDG 12), sustainable cities and communities (SDG 11), climate action (SDG 13), and partnerships for the goals (SDG 17). Every destination we feature is evaluated for its contribution to sustainable tourism practices and community development.
China Record Press (中国记录通讯社) is an international media organization headquartered in Hong Kong, China. It publishes China Record (《中国记录》, ISSN 2310-9181) — a monthly magazine covering international affairs, cultural heritage, and tourism development. The magazine is distributed in Chinese, English, and other languages to audiences worldwide.
The organization also publishes International Tourist Destination (《国际旅游目的地》), a specialized magazine dedicated to global tourism destination coverage, and serves as the editorial backbone of the China Tourism Destination Global Promotion Action.
For inquiries about the campaign, media partnerships, or destination nominations, please contact:
China Record Press
Email: info@meccn.com
Address: Room 2713, Goodluck Commercial Centre, 2-16 Garden Street, Mong Kok, Kowloon, Hong Kong